AI Tool of the Week: Smart Content Creation with Descript

In today’s fast-paced world, one of the most valuable skills is knowing how to work against the clock and manage time effectively. AI tools play a crucial role here, filling significant gaps and offering solutions for almost every purpose. However, deciding which tool to use for which feature can sometimes be a challenge for users.

For startups in particular, keeping up with trends on social media and the web is essential. From recording podcasts to editing videos, adding subtitles, and producing viral social media clips, the workload can quickly become overwhelming. Descript is a user-friendly platform that packs essential video editing features into an accessible interface, making it easy for anyone eager to edit videos.

What Can You Do with Descript AI?

You can easily use Descript to add subtitles to videos, translate them into English, transcribe video to text for articles, and edit directly through the text. Unlike traditional timeline-based editing, Descript allows you to remove or insert words in the transcript to instantly adjust the video content.

Key Features

  • Jump Cut and Automatic Transcription
  • Upload a podcast or raw video, and Descript AI will automatically transcribe it in seconds.
  • Remove filler words like “um” or “uh” and awkward silences with a single click.
  • Subtitles and Translation
  • Automatically sync and add subtitles to your videos.
  • Offers translation into multiple languages—so no worries if your original video is in Turkish!
  • Turning Podcasts into Short Video Clips
  • Some of the most popular social media videos now come from podcasts turned into bite-sized clips with catchy quotes. You can transform a long podcast into engaging 30–60 second social clips effortlessly.
  • Platform-Optimized Publishing
  • Different platforms require different formats and visual styles. Descript lets you export in vertical, horizontal, or square formats suitable for TikTok, YouTube, LinkedIn, and more.
  • Voice Cloning (Overdub)
  • Use your own voice to narrate new text.
  • Fix minor mistakes or missing phrases without re-recording.

From Podcasts to Social Media Content

Imagine you’ve recorded a webinar or interview, or you have a Zoom meeting you want to repurpose into mini videos for social platforms.

Upload the raw file to Descript, then:

  1. Generate an automatic transcript.
  2. Remove unnecessary pauses to create a smooth and engaging timeline.
  3. Convert horizontal footage into vertical formats perfect for Reels or Shorts.
  4. Add automatic subtitles.
  1. Generate an automatic transcript.
  2. Remove unnecessary pauses to create a smooth and engaging timeline.
  3. Convert horizontal footage into vertical formats perfect for Reels or Shorts.
  4. Add automatic subtitles.
  1. Generate an automatic transcript.
  2. Remove unnecessary pauses to create a smooth and engaging timeline.
  3. Convert horizontal footage into vertical formats perfect for Reels or Shorts.
  4. Add automatic subtitles.
  1. Generate an automatic transcript.
  2. Remove unnecessary pauses to create a smooth and engaging timeline.
  3. Convert horizontal footage into vertical formats perfect for Reels or Shorts.
  4. Add automatic subtitles.
  1. Generate an automatic transcript.
  2. Remove unnecessary pauses to create a smooth and engaging timeline.
  3. Convert horizontal footage into vertical formats perfect for Reels or Shorts.
  4. Add automatic subtitles.