Gemini listed US suppliers first. It also searched for UK suppliers
Where could a US buyer order porcelain floor tiles in bulk? Gemini’s first list covered distributors serving the US and North America. Further down, it listed suppliers for the UK and Europe. One of the searches recorded alongside that answer was ‘UK bulk porcelain tile suppliers trade’.
If you sell tiles in the US, the distinction matters. Reading the first few recommendations tells you who appeared. It doesn’t tell you which market Gemini searched.
What we tested
On 14 November 2026, we ran a test from the UK using one Gemini model. We asked for accounting firms for a small e-commerce business and for tile suppliers for a renovation project. Neither question named a city or country. We compared answers with and without a buyer location and also asked the questions in Turkish.
We received 32 answers through the Gemini API and seven through Vertex AI. Nine of the 39 reached the output limit, so some lists may be incomplete.
What we found
- In one group of four answers with a US buyer location, every answer had at least one recorded search that mentioned the UK. Some answers without a buyer location included firms from both countries.
- In a separate group of four answers with a US buyer location, all four included US recommendations or details such as state sales tax. Only two had a recorded search. One included both the US and the UK in a query. The other was the tile example above.
- All eight answers to the Turkish questions included examples from Türkiye, whether or not we supplied a buyer location. Five had no recorded search and seven reached the output limit.
Two questions on one day cannot tell us why the UK appeared in those searches or what a buyer using the Gemini app would see. They do give you a practical question to ask about an AI visibility report: when a supplier appears in an answer, what evidence connects that recommendation to your target market?
A GEOMIRA report states which location information was sent to each assistant. An expert reviews the report before you receive it.